Do you know the best time to send marketing emails?

December 5, 2024

According to Statista, more than 300 billion emails are sent worldwide every day. And according to McKinsey's research, employees spend an average of 28% of their working time dealing with emails. Calculated based on an 8-hour workday, that means each person spends 2.24 hours on handling emails. Sounds like a long time, right? But in fact, 35% of emails go unread every day. Do you know why? That's right, it's all about the timing!

‍

Imagine that when you send business emails, do you face the following troubles:

Your users are distributed all over the world and you don't know when to send the emails.
The open rate and click-through rate of the uniformly sent emails are dismal.
When the carefully designed emails are sent out, it turns out that your users are sound asleep.

‍

Find the personalized optimal sending time?

Then, how can we find the personalized optimal sending time for emails? Let's explore it through the following three ways together!

‍

The Optimal Sending Time Based on Market Research

Why is the sending time so important? Because it determines the three key indicators of an email marketing campaign: the click-through rate, the click-to-open rate, and ultimately the conversion rate.

Based on the results of multiple research reports, we have summarized the following common optimal sending times for your reference:

Choose to send on weekdays: Tuesday and Thursday are the best, followed by Wednesday; ❌ But, please avoid Monday.
The optimal sending time periods: Send between 9 am and 12 pm, or 2 pm, 5 pm, and 8 pm are also okay.
Respect users' time zones: Sending emails directly to users all over the world may cause many users to receive them late at night or in the early morning, which makes them easy to be ignored or deleted. Additionally, according to our data analysis, even within English-speaking regions, British users' prime opening time is usually in the afternoon and evening (4 pm - 11 pm), while in the United States, it's in the morning and early afternoon (8 am - 3 pm).

‍

Find Your Optimal Time through A/B Testing?

According to the data, 95% of American companies conduct A/B tests on email marketing campaigns. The return on investment of companies that conduct A/B tests is 37% higher than that of companies that never conduct A/B tests (from Litmus). If you're hesitating whether it's better to send emails at 9 am or 5 pm on Tuesday, the quickest way to find the answer is through A/B Testing. You can directly divide your users into Group A and Group B, and send the emails to them at different time periods, using real data to find a more suitable sending time. In SmartPush, it can support you to conduct tests on up to 5 versions, that is, you can test 5 time periods to find the optimal sending time.

‍

AI enables personalized sending times.

The active times and preferences of customers in different regions are also different. For example, if you are a fashion clothing brand, some users are always used to checking emails when they get up in the morning to browse the latest clothing trends, while some office workers like to read shopping emails during afternoon tea time. So even for users in the same time zone, their active times and preferences are different. Can the sending time be customized on a one-to-one basis in this situation? SmartPush can do it.

In fact, more and more people are attaching importance to the utilization of AI in content marketing. According to Statista, 42% of the respondents believe that artificial intelligence can personalize content and offers in real time, while 39% of the respondents say that they trust artificial intelligence to optimize the sending time of emails. With the AI sending assistant of SmartPush, it can help you solve the problem of sending time. The SmartPush AI sending assistant uses big data algorithms to gain insights into users' preferences, finds out the time points when each user is most likely to open the email, and sends the emails at their best time. This will improve your open rate and click-through rate and complete the sending of emails at the users' best moments within 24 hours. Please note that it is not applicable to activities with strong time limitations (such as the last hour).

Based on the real feedback from merchants who have used the SmartPush AI sending assistant, after using this function, the average open rate of merchants' emails has increased by between 2.5% and 33.7% month-on-month, and the highest increase has ranged from 65% to 85%!

‍

Smart Campaign Booster

According to the data from Salesforce Engineering, approximately 30% of emails are opened within the first hour, and more than 50% of emails have significant delays in being opened.

This means that users may not pay attention to the emails immediately upon receiving them. So how can we increase the chances of reaching these users again? The intelligent booster function of SmartPush can help you, giving you a second opportunity to approach the customers who ignored the first email and attract their attention. Based on the performance of previous activities, we have set a default time limit of 48 hours for the booster intelligent booster. That is to say, it will help you send a second email to the users who didn't open the first email after 48 hours. You can reset the email title, body text, and sending time. According to our estimate, its open rate may increase by 30% compared to the initial sending.

‍

How to check the effectiveness of AI assistant?

Then, how can you confirm the help of the AI sending assistant in improving the marketing effect? SmartPush also provides two data dashboards for your reference:

Directly see the comparison of the before-and-after effects: Through the display of data before and after, you can clearly see the actual effect of applying the AI sending time on improving the open rate and click-through rate.

Obtain the active time of your store's users: The data report will provide the average opening and clicking situations of all your store's marketing activities in different time periods within the past 30 days. Such data analysis can reveal users' behavior patterns and preferences. In this way, you can clearly see when the users of your store are active. Even without using the AI sending assistant, you can also choose the appropriate sending time for your marketing activities according to the analysis results provided by SmartPush.

In conclusion, it's really a pity that our exquisitely designed emails are sent out but not seen by users. Therefore, more and more merchants are paying greater attention to achieving user personalization in terms of sending time. If you have any questions, please feel free to contact the account managers of SmartPush. We will wholeheartedly provide you with the best marketing strategies. Get to know the SmartPush AI sending assistant right now and boost the success of your business emails!

‍

Heading

Do you know the best time to send marketing emails?

SmartPush: precise outreach for soaring conversions

Subscribe to our official email