Best Practices for Black Friday Marketing

November 28, 2024

Black Friday spending in 2023 only increased by 2.5% compared to 2022. Moreover, economists predict that as debt rises, consumers will become more rational. However, more than half of the respondents said they would pay attention to the marketing content of Black Friday and Cyber Monday. In addition, shoppers this year are more likely to plan to buy new and well - known brands, which is undoubtedly good news for merchants who want to expand their customer base. Black Friday 2024 is starting this week. At the last minute, how should we adjust? Please check the marketing advice compiled by SmartPush for you.

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Content of this article:

Black Friday - themed pop - ups to encourage visitors to subscribe

Retention discount pop - ups to promote user orders

Mastering the email rhythm during Black Friday

Marketing tips for Black Friday emails

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Display Black Friday - themed pop - ups to encourage visitors to subscribe

Not only the website's visual, but also using Black Friday - themed pop - ups to create a big - promotion atmosphere, and using prominent discount information to encourage visitors to subscribe. Don't be greedy for too much text in the pop - up display. Sometimes less is more. Just make sure that the discount information and CTA are prominent enough.

Regarding the display entrance of the pop - up, we recommend a very interesting method for users. You can consider setting it as a floating component, and the display timing is set to "always display", so as to retain the subscription entrance. Of course, you can also change the background image here, upload animated images with specific brand or festival atmosphere, which will make users more willing to click.

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Retention discount pop - ups to promote user orders

How to convert the hard - won traffic into actual orders? When users browse products, appropriate trigger rules can be set according to different scenarios, and the conversion efficiency will be higher.

Scenario 1: When users have an add - to - cart behavior, a discount code pops up.

When it is identified that the user adds a product to the shopping cart, set the push timing of "click add - to - cart", and a discount can be popped up for the user to encourage the user to place an order directly.

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Scenario 2: When the user is on the shopping cart page but wants to exit, recommend related products or pop up a discount.

If the user is already on the shopping cart page but wants to close the page, it would be a pity if the user really leaves. At this time, they can be retained through a pop - up. Set the display rule of "exit intent" on the shopping cart page, a discount can be popped up for the user to retain the user to place an order directly. It is also possible that the user is no longer interested in the products in the shopping cart. You can also use the SmartPush pop - up to display the "related products of the added products".

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Scenario 3: When the user enters the website later, continue to pop up the products in their shopping cart to encourage ordering.

If the user who has added products leaves and then returns to your website, you can pop up the shopping cart products again to remind them, plus appealing content and attractive discounts, such as "Your shopping cart is waiting for you".

Reminder: We do not recommend popping up directly when the user enters a page, which will interfere with the user's path and have a bad experience for them. It can be set to pop up when they stay for 6 seconds or have scrolled 50% of the depth.

Is the user's shopping path too complicated and you don't know how to set it? For the above - mentioned scenarios, we have already configured suitable pop - up templates and push timings for you, which can be put on the shelf with one click.

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Mastering the email rhythm during Black Friday

The so - called Black Friday email marketing is not just about sending emails one after another. Merchants need to be targeted in order to achieve precise and effective conversion. If you haven't figured out how to send emails yet, the SmartPush team will show you the best email - sending timing of Black Friday accumulated before.

The sending guide summarized above:

November 28, 2024 - Thanksgiving - send one email as a warm - up

November 29, 2024 - Black Friday outbreak period, send two emails on the day, two golden times in the morning and afternoon

November 30, 2024 - send one email

December 1, 2024 - send one last call

December 2, 2024 - Cyber Monday outbreak period, send one email

December 3, 2024 - Cyber Week - send one email

December 6, 2024 - the end of the shopping season, the final call

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Marketing tips for Black Friday emails

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Make sure you upload the correct promotional discounts and codes

Black Friday is an important annual special - price activity period. Don't let your subscribers come with high hopes but leave disappointed. SmartPush allows you to choose from various discount types, and our preferential discounts are seamlessly and completely synchronized with Shopline without additional operations.

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Achieve personalized marketing

In the research on Black Friday this year, it was found that nearly 40% of consumers are dissatisfied with non - personalized messages. Therefore, accurately reaching consumers' needs is the key to success. Determine the products they are most likely to buy based on users' historical behaviors, and make them feel a sense of participation and being valued.

For example, using personalized variables to display users' names in the title can attract more users' attention and increase our open rate. In product recommendations, SmartPush can already help you make personalized recommendations according to each user's preferences. For users who have placed orders, you can recommend products they have purchased or related products; for potential customers who have not placed orders, you can recommend products they have browsed or are in the shopping cart. If there are no products in the user's shopping cart, don't worry. We will automatically recommend the store's hot - selling items for you.

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Race against time to create an atmosphere: countdown ⏰

The end period is a stage that many merchants may ignore, thinking that the activity's heat has gradually subsided. On the contrary, this is a node where merchants can stimulate another round of purchase peaks in email marketing.

Setting a countdown in the Last Call email is a good way to create a sense of urgency and acquire customers. SmartPush officially launched the "countdown" function to help you set components in one step.

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Want to arouse users' interest? Put a video!

Put a video in an email?! Yes, putting a video can effectively increase users' interest and promote opening!You can add videos when creating emails through SmartPush. The videos will vividly display and demonstrate the products on Black Friday promotion, deepening customers' impression of the activity. This goes beyond simple text and static images, providing consumers with a rich visual experience.

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Black Friday is highly competitive. Merchant friends must maintain an active marketing rhythm. During Black Friday, more than 5 activity emails can be guaranteed in a week to keep in frequent contact with users and make them have a deeper impression of you.During Black Friday, SmartPush will also accompany you to do a good job in activity marketing. If you have any questions, please feel free to contact the account manager for help.

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Heading

Best Practices for Black Friday Marketing

SmartPush: precise outreach for soaring conversions

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