
Thinking about switching from Klaviyo to SmartPush? If you’re like most marketers, one question likely stops you cold: “What happens to all my data?”
You’ve spent years building your contact list and honing segments that actually convert. The idea of starting from scratch isn’t just daunting—it’s a dealbreaker. Your customer data is your most valuable asset, and moving it should be the easiest part of your transition.
That is why we built the Klaviyo to SmartPush migration tool. Moving your data isn't about losing your hard work; it’s about upgrading your foundation. With our "authorize and sync" process, your data moves over intact and is ready to work for you immediately.
Before we dive into the "how," let’s talk about the "why." Beyond competitive pricing and a more intuitive interface, the SmartPush migration experience is designed for zero friction.
Forget the headache of messy CSV exports and manual formatting. Our Klaviyo data sync automates the transfer of your most critical assets.
We move all essential information, including email addresses, phone numbers, names, and locations. Furthermore, every custom property you’ve ever set (like $source or lifetime_value) is preserved with a kla_ prefix. This ensures your personalization stays sharp in SmartPush.
Your audience groupings arrive pre-built and ready to use. Each Klaviyo Segment becomes a SmartPush Tag (e.g., kla_segment_repeat_purchasers), and each List follows the same format. This means you can immediately target these groups for email, SMS, or Meta Ads.
Moving your database is a straightforward, hands-off experience. Just follow these two steps:

While the initial sync time depends on your database size, you can track the progress via the status bar. Once the initial move is done, we perform daily incremental updates to keep your data current.
With your data securely housed in SmartPush, you can immediately leverage it to drive growth.
For instance, you can use tags like kla_segment_abandoned_cart to trigger automated recovery sequences the very same day. Additionally, you can sync high-value tags to Meta Custom Audiences for high-ROAS social advertising.
Your data should drive your growth, not lock you into a single platform. If you’re ready for a marketing tool that values your time and data integrity, the first step is the easiest one.