In today's digital era, automated marketing has become the secret weapon for many successful enterprises and individuals. Through rational design of tools and processes, you can assign repetitive tasks to the system, freeing up more time to focus on strategy and innovation.

In this article, we will explore in depth how SmartPush's automated marketing process can save 80% of your time while effortlessly boosting your income. Whether you are an entrepreneur, an e-commerce seller, or a freelancer, these strategies can help you achieve more efficient and intelligent marketing.

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SmartPush's Automated Scenarios:

Inbound Stage

1. Welcome Subscription Emails

• Trigger Mechanism：It is triggered immediately when a user chooses to subscribe to emails after entering the website.
• Email Content Design：

• Include the customer's name to make them feel personalized service. For example, "Dear [Customer Name], welcome to subscribe to our emails!"
• Highlight the brand value and subscription benefits, such as "We will provide you with exclusive offers, sneak peeks of new products, and other perks."

• Effect：In this way, you can establish contact with customers at the first moment, laying the foundation for subsequent marketing. According to statistics, enterprises that send personalized welcome subscription emails can increase customers' initial favorability by 30%.

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2. Unpurchased After Browsing Product Details Page

• Trigger Mechanism：When a user browses the product details page but doesn't make a purchase, the system automatically triggers an email reminder.

• Email Content Design：

• Recommendation Reasons: Highlight the features and advantages of the product. For example, "This product adopts the latest [Technology Name], which can bring you [Specific Benefits]."
• User Reviews: Incorporate positive reviews from other customers. For example, "Already [X] customers have given this product a 5-star rating. They like its [List of Advantages]."

• Limited-time Offer：Set certain offers to incentivize purchases, such as "Purchase now and enjoy [X]% off. The offer expires at [Specific Time]."

• Effect：This precise email reminder can reignite customers' interest in the product. Data shows that this strategy can increase the secondary browsing rate of the product by 20% - 30%.

Abandoned Order Recall Stage

1. Strategies for Different Time Periods

• Within 1 Hour After Abandoning Purchase

• Email Focus：Offer Reminder. For example, "You just abandoned the purchase of [Product Name]. If you return to buy it now, we will give you an additional [Gift Name]."
• Effect：Sending offer reminder emails within this time period can achieve a customer recall rate of 10% - 15%.

• Within 24 Hours After Abandoning Purchase

• Email Focus:Incorporate User Recommendations. For example, "See why other customers love [Product Name]: [User Positive Review Content]."
• Effect: By adding user recommendations, the customer recall rate can be increased to 20% - 25%.

• Within 48 Hours After Abandoning Purchase

• Email Focus: Remind of Coupon Expiration to Create a Sense of Urgency. For example, "Your exclusive coupon will expire at [Expiration Time]. Hurry up and use it to buy [Product Name]."

• Effect: At this time, the customer recall rate can reach 25% - 30%.

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2. Email Personalization

• Design based on the abandoned products, browsing history, and other data of customers. For example, if a customer abandons the purchase of an electronic product, the email can mention "Our [Electronic Product Name] has just undergone a technological upgrade, solving the [Problem] you might have worried about before."
• Personalized emails have significant advantages in increasing the recall rate. Taking an e-commerce platform as an example, after sending personalized abandoned purchase recall emails, the recall rate is 30% - 40% higher than that of general emails.

Continuous Marketing After Abandoned Order Recall

1. Reminder for Unchecked-out Cart Items‍

• When a customer still hasn't placed an order after being recalled for the abandoned purchase, a reminder will be sent again after a certain period (such as 1 - 24 hours) when the items in the cart remain unchecked. The email content can include "The items in your cart are still waiting for you. We have reserved [Offer Content] for you." This strategy can further stimulate customers to place orders. According to statistics, it can increase the purchase conversion rate of some customers by 10% - 15%.

2. Reminder for Unused New User Exclusive Offers‍

• For new users, if their exclusive offers haven't been used within a certain period (such as 24 - 48 hours), a reminder email will be sent. For example, "You haven't used your new user exclusive offer yet. This is a special benefit we prepared for you. Come and shop now!" This reminder can prompt new users to use the offers to make purchases and increase the conversion rate of new users.

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Success Stories and Data Support

• Take an e-commerce brand as an example. Before implementing the automated marketing process, its customer churn rate was relatively high, reaching around 30%, and the repeat purchase rate was only 20%.
• After implementing the automated marketing process, through the comprehensive application of strategies such as welcome subscription emails, reminders for unpurchased after browsing product details pages, and abandoned order recalls, the customer churn rate was reduced to 20%, and the repeat purchase rate was increased to 30%.
• In specific operations, the open rate of welcome subscription emails increased from 10% to 30%, and the recall rate of abandoned order recall emails within 48 hours increased from 15% to 30%.

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