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Every day, over 300 billion emails are sent globally, according to McKinsey. Meanwhile, employees spend an average of 28% of their workweek dealing with emails, which translates to about 2.24 hours per day. Surprisingly, 35% of these emails go unread. Why? Poor timing is a key culprit.
This blog will guide you in discovering personalized optimal send times to boost your email open and click-through rates.
The timing of your email sends directly impacts click-through rates, open rates, and conversions. Here are three methods to help you identify the best send times:
Research reveals some universal best practices to find the perfect sending times:
For example, UK users prefer afternoons and evenings (4 PM to 11 PM), while US users are more active in the mornings and early afternoons (8 AM to 3 PM).
Data shows that 95% of US companies conduct A/B testing for their email marketing campaigns. Businesses that perform A/B testing see a 37% higher return on investment (ROI) compared to those that don’t (source: Litmus).
By dividing your audience into groups (A and B), you can send emails at different times and analyze real-world data to determine the best timing. Tools like SmartPush support up to five versions of testing, helping you quickly identify the optimal strategy.
User activity and preferences vary significantly. For instance, fashion brand users might check emails in the morning, while professionals prefer afternoons. SmartPush’s AI Send Assistant uses big data algorithms to analyze user behavior, identify individual optimal open times, and send emails at the right moment.
According to SmartPush’s data, businesses using this feature have seen average open rates increase by 2.5% to 33.7%, with some achieving an astonishing 85% boost!
“More and more marketers are embracing AI for content personalization. According to Statista, 42% of respondents believe AI can personalize content and offers in real-time, while 39% trust AI to optimize email send times.”
Salesforce Engineering reports that over 50% of emails are opened with significant delays. This means many users don’t engage with emails immediately upon receipt.
SmartPush’s Smart Push feature automatically sends a second email to users who didn’t open the first one within 48 hours. This strategy can increase open rates by an additional 30%.
Timing is a critical factor in the success of your email marketing campaigns. With SmartPush’s AI Send Assistant and Smart Push features, you can personalize your email sending time and significantly improve open and click-through rates.
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