SmartPush: 2025 Highlights & 2026 Outlook

In 2025, SmartPush stayed firmly focused on merchant needs: addressing the real challenges of cross-border e-commerce and delivering a comprehensive upgrade across four core pillars: Marketing Capabilities, Data & Integration, Performance Analysis, and New Merchant Experience. With smarter features, smoother integrations, and more actionable insights, SmartPush helped merchants reduce operational friction and build a more efficient, scalable growth engine.
Written by
tianxin.wu
Published on
December 24, 2025

2025 Key Upgrades

Marketing Capabilities Upgrade

1. Pop-Up Function

  • Prize Format Upgrade: Added the option to set physical prizes for lucky wheel campaigns. With more attractive welfare formats, it effectively boosts user participation and campaign outreach.
  • Strong Linkage of Marketing Links: Connected the collaborative mechanism between emails and in-site pop-ups. Discount coupons from email campaigns can be simultaneously distributed via pop-ups. Merchants can either enable verified optimized solutions with one click or customize strategies independently. This gives discount coupons a second exposure opportunity, further driving user conversion.
  • New Post-Purchase Repurchase Scenario: Added a "Post-Payment Success Page" pop-up. Merchants can launch lottery activities to send coupons to users who have already placed orders, accurately reaching high-intent users and helping increase the repurchase rate.

2. Email Editing Phase: Efficient Reuse to Reduce Creation Costs

The editor allows selecting a single designed block or module, and clicking "Save as Material" to store it in the material library. All materials are displayed and managed in categories for quick search. When creating new emails later, you can simply drag and drop materials from the material library for one-click reuse. The content and style are perfectly restored without the need for secondary adjustments, greatly improving email production efficiency.

3. Automated Triggers: 4 New Types of Functions to Strengthen Automated Operations

Added 4 types of practical triggers to help cross-border e-commerce sellers advance operational actions more timely and accurately, reducing manual intervention:

  • Price drop: Reach users immediately when product prices drop, accurately seizing conversion opportunities for price-sensitive users.
  • Low inventory: Monitor inventory status in real-time and send automatic reminders when inventory falls below the set threshold, facilitating sellers to adjust replenishment and marketing strategies in a timely manner.
  • Sync leads collected by Meta Lead Ads: Automatically synchronize lead information collected from Facebook ad forms into SmartPush contacts. You can launch automated precision marketing via emails and SMS to avoid the loss of potential customers.
  • Event Trigger: Adapt to sellers' personalized operational scenarios and flexibly respond to customized operational needs.

Data & Integration Upgrade

1. Metrics-Build audience segments and trigger automations with synced event data from your store

2. Integrations-Manage and integrate apps for smarter marketing

3. SmartPush Open API-Use the API key to integrate your store's data with external app

Performance Analysis Upgrade

1. Custom Attribution:

2. UTM Data Tracking:

3. Data Dashboard: One-Stop Access to Global Data

Provides a global view of marketing data, centrally displaying key indicators and trend changes, covering four major areas: marketing campaigns, automation, pop-up forms, and email delivery capabilities. Without switching between multiple pages, you can monitor campaign effects in real-time and track customer engagement, helping merchants quickly optimize marketing strategies through data-driven decisions.

New Merchant Experience Enhancement

1. Extended Free Trial Period

After registering and binding a store, merchants can enjoy a 15-day paid subscription experience + a quota of 5,000 emails. All core functions such as the AI Time Assistant, discount code pop-ups, and automation are fully available, allowing merchants to experience professional marketing tools at zero cost.

2. New Merchant-Exclusive Solutions

Based on the core conversion path of consumers, 5 precise strategies have been summarized. Merchants can enable them with one click to easily and quickly achieve their first order conversion, recover potential sales, and lower the operational threshold for new users.

2026 Strategic Outlook

Looking ahead, SmartPush will continue evolving to support long-term merchant growth with deeper intelligence, broader reach, and simpler operations:

  • ✅ Multi-Channel Reach System: Global coverage with precise customer touchpoints
  • ✅ Major AI Capability Upgrades: Smarter automation with amplified impact
  • ✅ Core Feature Iteration: Improved efficiency and decision accuracy
  • ✅ Data Standardization: Breaking silos for seamless global connectivity
  • ✅ Product Experience Optimization: Lower barriers, smoother workflows

What’s Next

In 2026, SmartPush will remain driven by merchant growth: delivering more mature products, more complete services, and more intelligent technologies to help brands understand users, act with confidence, and capture opportunities in an increasingly competitive market.

Register now to start your 15-day efficient operations experience.Your 2026 growth journey starts here.

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SmartPush: precise outreach for soaring conversions