Here’s the truth: more ad spend doesn’t always mean more sales. The real challenge for ecommerce brands isn’t just budget—it’s precision. So many brands keep chasing new audiences, while their most valuable customers are already in their database, waiting to be re-engaged.

Take Sam, for example. His brand had an email list of over 100,000 subscribers, but nearly half hadn’t interacted in six months. His team was about to pour more money into broad Meta ads, until a customer message stopped them: “I bought your serum and loved it. Do you have anything new? I haven’t seen any updates.”

That’s when it clicked. Their best customers were ready to buy—they just weren’t being reached in the right place.

So they tried something different.

🎯 The Shift: From Spray-and-Pray to Precision Targeting

Email alone wasn’t cutting through the noise. Sam’s team used SmartPush to sync a specific customer segment straight to Meta Ads.

Their move: Target people who had bought their best-selling serum in the last 30–90 days but hadn’t purchased again in the past month. They ran a 15-day test against Meta’s default audience.

The results spoke for themselves:

• Click-through rate (CTR): 3.8% from the SmartPush audience vs. 0.9% from the default audience.
• Cost per acquisition (CPA): Cut by two-thirds compared to broad prospecting.

In short: the audience they already owned performed 4x better and cost far less to convert. This wasn’t a small tweak—it was a smarter way to use what they already had.

📈 How They Scaled Success (And How You Can, Too)

Encouraged by the test, Sam’s team built a sustainable growth loop:

1. Re-engage high-value segments across Meta and email.
2. Expand by using those high-intent lists to build Meta Lookalike Audiences.
3. Nurture new leads from Meta ads directly into automated email sequences in SmartPush.

This turns your first-party data into your most reliable advertising engine. And setting it up is simple.

Ready to connect your customer insights to your ad campaigns?

1. In SmartPush, go to Apps > Integrations and authorize Meta Ads.
2. Choose which customer segments to sync as Custom Audiences.

Stop broadcasting to strangers. Start connecting with buyers who already know you.

[See How SmartPush + Meta Ads Works →]