The Changes in This Year's Black Friday

Black Friday spending in 2023 only increased by 2.5% compared to 2022. Moreover, economists predict that as debt rises, consumers will become more rational. However, more than half of the respondents said they would pay attention to the marketing content of Black Friday and Cyber Monday. In addition, shoppers this year are more likely to plan to buy new and well - known brands, which is undoubtedly good news for merchants who want to expand their customer base. Black Friday 2024 is starting this week. At the last minute, how should we adjust? Please check the marketing advice compiled by SmartPush for you.

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Adjusting Your Black Friday Marketing strategy

As Black Friday 2024 approaches, it’s crucial to adapt your marketing strategies based on the insights from this year’s trends. Here are key recommendations to enhance your marketing efforts:

1. Utilize Black Friday Pop-Ups

• Subscription Encouragement: Implement Black Friday-themed pop-ups that highlight discounts and encourage visitors to subscribe. Keep the text minimal; focus on clear discount information and a strong call-to-action (CTA).
• Floating Pop-Ups: Consider using floating pop-ups that are always visible to retain subscription interest. Enhance the visual appeal with festive backgrounds or animations.

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2. Retention Discount Pop-Ups

• Scenario-Based Triggers:
  • Add-to-Cart Discounts: When users add items to their cart, trigger a pop-up offering a discount to encourage immediate purchase.
  • Exit Intent on Cart Page: If users attempt to leave the shopping cart page, display a pop-up with a discount or related product recommendations to retain them.
  • Return Reminders: For users returning to the site, remind them of items in their cart with a pop-up that includes appealing content and discounts.

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3. Email Marketing Timing

• Strategic Email Schedule: Follow a targeted email sending schedule to maximize engagement:
  • November 28, 2024: Warm-up email on Thanksgiving.
  • November 29, 2024: Two emails on Black Friday (morning and afternoon).
  • November 30 - December 1, 2024: Follow-up emails to maintain momentum.
  • December 2, 2024: Email for Cyber Monday.
  • December 3-6, 2024: Final calls and reminders as the shopping season ends.

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4. Personalized Marketing

• Tailored Messages: Use data to personalize emails based on user behavior. Incorporate their names and recommend products based on their browsing history or past purchases.
• Dynamic Recommendations: If users have no items in their cart, suggest popular items or bestsellers to capture their interest.

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5. Create Urgency with Countdown Timers

• Last Call Emails: Use countdown timers in your final emails to create urgency. This can prompt users to make quicker purchasing decisions.

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6. Incorporate Video Content

• Engaging Visuals: Adding videos to your emails can significantly increase engagement. Use videos to showcase Black Friday deals, product demonstrations, or customer testimonials.

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7. Maintain Active Communication

• Frequent Contact: Aim to send at least five promotional emails during the Black Friday week. Regular communication keeps your brand top-of-mind and encourages purchases.

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Conclusion

With the competitive landscape of Black Friday, it’s essential to implement these strategies effectively. By utilizing pop-ups, personalized emails, urgency tactics, and engaging content, you can enhance customer engagement and drive sales. If you have any questions or need assistance, don’t hesitate to reach out to your account manager for support.

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