If you’re running a subscription-based business on Shopline, you know that personalized engagement is key to retaining customers, reducing churn, and driving recurring revenue. That’s why we’re excited to announce SmartPush’s seamless integration with Shopline’s native Subscription App—empowering you to leverage real-time subscription data for hyper-targeted marketing campaigns.  

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What’s New? Sync Subscription Events for Smarter Campaigns  

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With this integration, you can now unlock subscription-specific data in SmartPush, allowing you to segment audiences, trigger automations, and craft tailored strategies based on critical subscription events. Here’s how it works:  

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1. Track Key Subscription Events  

Once integrated, SmartPush captures real-time data on:  

• Contract Creation: When a customer starts a new subscription.  
• Cancellations, Pauses, or Resumptions: Changes in subscription status.  

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These events act as powerful signals to guide your marketing decisions—no custom coding required.  

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2. Build Precision Segments  

Use subscription data to create hyper-targeted audience groups. For example:  

• - Active subscribers who’ve made 3+ successful payments.  
• - Customers who paused their subscriptions in the last 30 days.  
• - Users with failed billing attempts needing payment reminders.  

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Combine these with other filters (e.g., order history, product preferences) to ensure your messages hit the mark.  

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 3. Automate Actions Based on Subscription Behavior  

Set up triggers and automations that respond to subscription changes in real time:  

• On Cancellation: Send a feedback survey with a re-engagement offer to win customers back.  
• After Billing Failure: Trigger a gentle reminder to update payment details, reducing service interruptions.  
• Post-Pause: Follow up with a personalized incentive to resume the subscription.  
• Post Resumption: Send out a confirmation email with subscription details to enhance trust,  and related products auto-recommended by AI  to boost cross-sells

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 Real-World Scenarios: Drive Results with Data  

 Increase First-Time Subscriptions  

Target visitors who viewed subscription products but didn’t convert. Use SmartPush’s automation templates to send:  

• Limited-time discounts (“Get 20% off your first 3 months”).  
• Low-risk trial offers (“Try 1 month free—cancel anytime”).  

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 Boost AOV for Active Subscribers  

Cross-sell complementary products to loyal subscribers. For example:  

•  If a customer subscribes to a skincare serum, recommend a matching moisturizer with a “bundle discount.”  

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 Reduce Churn & Win Back Paused Subscribers  

For customers who paused their subscriptions:  

• Send an empathetic check-in (“We noticed you paused—need help adjusting your delivery schedule?”).  
•  Offer a “welcome back” coupon to encourage resumption.  

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 Celebrate Milestones to Build Loyalty  

Recognize long-term subscribers with personalized gestures:  

• “Congrats on 6 months! Enjoy a free gift with your next delivery.”  
• Early access to new subscription plans or exclusive products.  

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How to Get Started  

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1. Integrate the Apps:  

   - In Shopline Admin: Go to *Settings > Third-party Integration* and authorize SmartPush.  

   - In SmartPush: Navigate to *Settings > Integrations* and connect the Shopline Subscription App.  

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2. Create Subscription-Based Segments:  

   - Go to *Contacts > Segments* and add conditions under “Subscription” to filter by events like “Contract Created” or “Billing Failure.”  

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3. Launch Automations:  

   - Use subscription events as triggers (e.g., “On Contract Cancellation”) and design workflows with tailored messages.  

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Why It Matters  

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By syncing Shopline’s subscription data with SmartPush, you turn passive data into active strategies. Reduce manual work, respond to customer needs in real time, and foster long-term loyalty—all while growing recurring revenue.  

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Ready to elevate your subscription game? Authorize integration with Subscription App on SmartPush  today and start driving results.  

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*P.S. Need inspiration? Check out our pre-built automation templates for subscription businesses in the SmartPush Template Library!*

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